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Paid★★★★☆4.0/ 5
Best for: UK in-house talent teams and recruitment agencies that want job ads, personas, and screening materials built from a single job
Why We Picked This ToolSetpointHQ Studio turns one job description into an 11-asset recruitment marketing playbook in minutes, built by a recruitment marketer with 20 years of in-house and agency experience.
Reviewed by HR AI Tools Kit
Disclosure: HR AI Tools Kit may earn a commission if you purchase through links on this page. See methodology
What is SetpointHQ Studio?
SetpointHQ Studio is a UK recruitment marketing toolkit for in-house talent teams and agency desks. You add a job by pasting a job description or answering six questions, and Studio turns it into a full hiring playbook covering the job spec, candidate persona, adverts, sourcing, screening, candidate packs, and interview kits.
It is the self-serve product from SetpointHQ, a UK recruitment marketing consultancy founded in 2026 by Andy Pirie, who brings about 20 years of in-house and agency recruitment marketing experience. Studio bundles around 17 tools, from writing job ads and screening CVs to sourcing candidates and auditing careers sites, and the wider business also offers consulting services and AI-visibility tracking for employer brands.
Studio is listed at £149 per seat per month, so it is aimed at teams that run recruitment marketing regularly rather than occasional hirers. It is a young product with very little public review history, and its focus on UK employers and agencies means it may fit UK-based teams best.
💰 Pricing Overview
Pricing modelPaid
Free tier✗ No
Free trialSee website for any free tools
Starting price£149 per seat/month
✅ Pros
Builds a full hiring playbook from a pasted job description or six questions
About 17 tools covering ads, personas, sourcing, screening, and interview kits
Built by a recruitment marketer with 20 years of experience
Covers the recruitment marketing workflow in one toolkit
Consulting services available if you want hands-on help
❌ Cons
Priced per seat at £149 per month, which adds up for larger teams
UK-focused, so it may suit non-UK teams less
Very new with little independent review history
Not an ATS or sourcing database
Frequently Asked Questions
Is SetpointHQ Studio free?
SetpointHQ Studio is a paid tool starting at £149 per seat/month. No free trial is listed.
What is SetpointHQ Studio best for?
UK in-house talent teams and recruitment agencies that want job ads, personas, and screening materials built from a single job
What category does SetpointHQ Studio fall under?
SetpointHQ Studio is an AI-powered Recruiting tool designed to help HR teams work more efficiently.
What are the main advantages of SetpointHQ Studio?
Builds a full hiring playbook from a pasted job description or six questions
About 17 tools covering ads, personas, sourcing, screening, and interview kits
Built by a recruitment marketer with 20 years of experience
What are the limitations of SetpointHQ Studio?
Priced per seat at £149 per month, which adds up for larger teams
UK-focused, so it may suit non-UK teams less